That’s the $1,000,000 question, isn’t it?
If your marketing messages don’t hit home with your desired audience, it’s all over.
Talking about how great your service is won’t get it done.
What will?
It’s this: Let them know you can deliver the benefits they seek with your service. You see, your clients and their families want something you don’t sell; it’s something you promise they’ll enjoy as a result of your service.
Are you keeping that promise with your marketing?
BUT….You have a bigger problem: many families who could be your ideal clients don’t know you exist; they don’t even know your profession exists!
It’s hard enough to gain a prospect’s trust who’ll engage you on behalf of an aging loved one; it’s MUCH HARDER when they’ve NEVER HEARD OF ‘CARE MANAGERS’ or ‘CARE MANAGEMENT’!
That’s why we prepared a 4-point report to give your marketing a boost, on the house. It’s named for our favorite gal: “AIDA: Let Them Know You’re Here and Why They Need Your Care Management Team NOW”. When you click the button below, the report is yours. And that’s our way of letting you know we’re here for you, whenever you’re ready to connect with and engage the desire of your audience.
Get the free report that will have lightbulbs popping around your head because it’s been written only for you. Go ahead, click that button and know relevant, practical help is on the way.
Did I tell you why? It’s because we’ve served the Care Manager industry with marketing and business development tools since 2019!
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Whether it’s a catchy headline, engaging image or thought provoking question, they can’t buy from you if they don’t know you exist.
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What’s your first goal with prospects? “Hmmm- that’s interesting. Tell me more.”
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Aha! They want more? Great! Give it to them.
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Now, show them how to get ‘more’ BUT there’s something critical you NEVER give away….
Let’s get this straight: your ideal client isn’t looking for your product or service; they’re looking for the impact, the change, the solution they believe your product or service will deliver.
Creating that awareness and connection is marketing’s job, its only job. You want your desired audience to know that your care management or home services will deliver what they’re looking for.
AIDA is your best friend; let us show you why with every marketing strategy and tool we offer.
We do that with a considered selection of services; you can learn more about those here.
We’re OK with that! In fact, we’ll show you how. We’ve taught lots of business owners – some of whom hated marketing – how to love it because it delivers results.
Happy to do it for you, too.
Speak in the language that engages your client’s attention as well as Google’s.
Do you want search engines to find you with relevant links that put you in front of your desired audience?
Good design scores high with Google search placement and gets your desired audience’s attention.
You know what your site is about but, unless you have a massive advertising budget, the opinion that counts is Google’s; let’s make sure you speak its language.
Pictures are worth 1,000 words; are they the right words? Let’s make sure.
Are you building relationships in the right places or trying to create interest where nobody cares?
Know what you need and ready to get it done fast and effectively? Here are packages designed to keep you visible to your audience with the message they want to see:
Let’s create your editorial calendar of relevant, engaging topics.
Using your schedule, we’ll prepare and upload a monthly, keyword-filled blog post of 1,000 words.
Each week, we’ll post snippets to your social media platforms, linking back to your blog.
We’ll add a comments feature for visitors. In that way, you’ll generate feedback, know your readers’ thoughts, and create back links that will impress Google even more.
Got plenty of content sitting around, making no impact for you?
Let’s change that.
We’ll create real interest for your brand, posting, creating polls, asking questions, and responding to connections on your relevant accounts.
We’ll add you to groups, finding the connections and relationships using our powerful five – step social media system.
How are people looking for you? And, how do search engines interpret what they see on your site? Does your site deliver the key features that will ensure you go into the right search result?
Every day – really, every day – we’ll manage behind the scenes to get you found easily by the right audience: your prospect and your friend, Google.
Let’s show you what masterful SEO tweaks can do; monthly reports will reveal the impact and how your visibility climbs.
Would you like to easily attract more of the right people to your business? My colleague and friend Andrea Feinberg is a master of marketing. You’ll be shocked at how much you learn in only 30 minutes.
Trish CarrCo-Founder, Women’s Prosperity Network, International Speaker, Author
This has been a very valuable and productive session I have to say; I’m really excited to replay this recording and practice some of the lines you gave us. You do know the business and will want to get you involved in our social media marketing when we get that going too.
Ann SanseveroCo-founder, Wizard Match
When it comes to marketing Andrea really asks profound questions to make sure we’re on track.
Leslie ZannSpeaker, sales trainer
Lynda MoranPresident Council of the Arts, Islip
Donna TornilloSpiritual Guide
Adabelle PrinczHolistic Practitioner
Susan WienerCo-founder, Women’s Prosperity Network
Carol LeitnerHealth Coach
Ooh, we’ve been so busy writing for others, we’ve hardly had time to write for our own site! Yet, these time-honored marketing concepts still apply; take a read.
In today’s fast, often digitally-driven marketplace, it’s easy to lose sight of what truly connects us and must be in place for our betterment, whether
As a business owner, you’ve built something meaningful—something that has supported your clients, employees, and likely even your own sense of purpose. Now, as you
Let’s face it: In a world where customers are increasingly discerning and skeptical – you and me and everyone who buys from us – trust
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