Services
Og Mandino
Your Marketing Presence
More than what you say and how you say it, this is about the impression others have of you; the people who may refer or hire you.
Are you clear and consistent?
Are your messages in places where they’ll have an impact?
And are you prepared to build, nurture and reinforce the right message, to the right audience, in the right places for as long as you’re in business?
Learn more about that here.
Copywriting & Content Writing
Words, sounds and images – so evocative, right?
But, there’s a puzzle here because Google and other search engines – your partners in connecting to strangers who may become clients – can’t hear and can’t see.
So, how to create content that pleases the right parties and then leverage it to really mine its full value? Find out here.
Website Audit
We know your site, the online representation of your business, has been carefully designed to appeal to your desired audience.
However, before they can ever read your engaging remarks or discover the true value you could deliver, they have to know your site exists.
And that’s where Google and and other search engines come in.
When someone searches for your kind of business it’s up to the search engine to find your content. And you’d be shocked to discover how much can get in the way of a successful match; stuff you don’t ever think about or even know could be preventing your site from being seen by the right people.
That’s what an audit will reveal. Check it out here.
Web Design
Doesn’t that cake look delicious? But, as you know: looks aren’t everything! Does it taste yummy enough to elicit a ‘wow’ response from your taste buds?
That’s its one goal, right? How about your website? It may look great to you but does it answer the questions your visitors have when they see it?
Does it engage your desired audience to poke around and find what they have been seeking? More importantly, will your audience find it when they ask for Google’s help?
Web design – looks and language and technology – must attract the search engine before your site can be seen by the audience you want to attract.
Here’s how we make sure Yes, Yes, Yes!
Website Maintenance
You know that old saying: “An ounce of prevention is worth more than a pound of the cure”?
Well, that’s what we mean here. Keeping your website in good shape visually and technically is the best way to prevent hacks, viruses, slowed performance, and the worst – missed opportunities. You insure all your possessions; don’t neglect your website!
Social Media Marketing
There are so many places you can post your messages: do you put your care management content where videos of cats are dominating?
Do you use the platform filled with politics and exclamation points?
How about the one with scrumptious videos of filled tables or tours of ancient landscapes?
Let’s hope ‘No!’ is your answer. Knowing where and how to approach your audience can be tricky; let’s figure out both together.
SEO – Search Engine Optimization
Why should you care about Google (or another search engine) when it’s your desired audience you seek?
Unless everyone you hope will find you knows how to type your URL directly, you’re completely dependent on search engines. SEO is the way to make them love you.
Email Marketing
Wow – email marketing’s been around since the last century; do I really need it?
Well, let’s see: do you want to talk with your buyer, one to one? Nurture a relevant relationship? Yes? Email marketing is still extremely powerful for your care management business. Check it out.
Graphics Design
If beauty is in the eye of the beholder, do you know what will get the attention of the eyes belonging to your prospect or referral partner?
Colors, shapes, texture, emotion – so much goes into creating captivating images. Let’s talk about yours.
