Web Design
Customized Web Design to Attract The Right Visitors & Convert Them to Clients
Does your website earn money for you?
It isn’t a trick question; you invested in a site or are planning one to perform some desired goal – perhaps educate your audience to learn more about care management, to get on your mailing list for a nurture series, or enroll a loved one into one of your vital services.
Often, what stands between you and your desired audience is Google (or any search engine). Unless you pay big bucks for advertising, you’re captive to how a search engine interprets your site and its relevance for a user’s search.
A good website is made to serve customers, not you. It is your employee, working for you 24/7/365. If it is not earning you money – it’s not a good employee.
We know what a good user experience is, what will make prospects stay on your site and what will make Google like your site. And, we know how your copy and images must align with a visitor’s intent.
So, Rule #1 when planning a new or refreshed site: your expected users’ experience dictates how the pages should look and behave to best represent your offers. Period.
Natural user Flow
Great User Experience
Conversion Oriented
Mobile First Design
The Website Can't Sell Itself
Landing pages make sales!
A landing page is the destination for which you provided a link, perhaps by email or on social platforms; this page has something on it, some offer, that is the next step you want someone to take. Perhaps it’s to get a gift, take a quiz, register for an event.
This page, a page to which you’ve directed your prospect, has one purpose: to convince your visitor that what they thought they’d find when they clicked the link is, in fact, what they’ll get. And what they’re hoping to get, no matter what you’ve offered, is something of high perceived value to them. It has to be because you’re asking them to provide their contact information in exchange.
And that means you’ve been given a powerful opportunity to start nurturing a relationship with them, a potential client or strategic partner. This is one of the ways that email is so valuable – you get to build a relationship with someone, with increasing credibility, one person at a time. You can learn more about the power of email here.
Sometimes, a landing page is meant only to sell; it has a very different presentation. In fact, there are some sites that are entirely a collection of sales pages.
Today, many websites are no longer the classic “about us”, “contact”, “gallery” and so on. Many are now a set of landing pages to which your prospects are sent with a particular purpose . What’s right for you? It depends on what you want your website to do for you. Makes sense, right? That’s what we’ll decide together.
A website is your virtual store or public relations agent.
The first time a prospect enters is a most important visit.
Rule #1: That’s why we’ll say this often: Marketing is never about you; it’s always about your prospect. So – if you show them you understand their problem and can deliver a solution, you’re gold.
Do it on your home page or the landing page to which you send your prospect; we’ll show you how.
Rule #2: See Rule #1.
Sure, you want the technical details and we’ll share.
But – what you really, really want is the right prospect to find you with a great website that engages their interest and build a desire to learn more, yes?
Let’s talk about how we can create or improve yours and the experience prospects or potential partners have when they find it. Fill out the brief form to the left and let’s have a zero obligation, friendly conversation about expanding your visibility to the audience who’s looking for you…
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As proud as we are about these projects, we can’t get them all up here. Here are some recent projects.
And there are more tasty sites, cooking up in our kitchen, coming soon...