Your Marketing Presence
Do Your Marketing Goals Match Your Marketing Reality?
Before you spend another dime on marketing actions, there are some details we need to know; the inside scoop on what, how and why the right people – your desired audience – will respond (really, feel drawn) to the promise of your message.
You see, while it may seem weird, what’s most important to you about your expertise and selection of services may have nothing to do with the first thing your prospects hope you’ll deliver.
They want to climb down from confusion, fear, possible conflict. Yes, of course they’ll want to understand your services , see evidence of your experience as it relates to helping their parent or loved one. Yet, first, they’ll want to come off the ledge of adrenaline fueled by a likely unexpected health decline in someone they love; someone who needs unexpected and immediate attention.
Simultaneously, they need to understand your profession, one they may have not heard of before, and what you, the seasoned professional, can do to deliver calm and trust. They won’t be ready to buy your services until they’ve bought into a strong sense of who you are, someone they can trust, someone who understands the crisis confronting them and clearly has the skill, team and resources to make it better. And that’s more than just the medical emergency that drove their phone call today. It’s also conveying you understand the larger family dynamics, financial situation, long term goals and possibly an odd cast of conflicted family members.
We Offer In-Depth Analytics for Your Audience, Your Marketing Choices, Your Online Presence
That’s why, before we do anything, let’s:
Let’s be clear about what you want to achieve, over what period of time, the resources you’ll apply, and whether you want us to prepare a plan or implement it as well.
Let’s be clear about what you want to achieve, over what period of time and whether you want us to prepare a plan or implement it as well.
Who is out there looking for the benefits your service delivers? What do they wish they could get yet won’t from your competitor? Where are they searching? What do they hope to protect or change that you are able to deliver for them? Answers – we need answers! There are several tools to provide those answers; one that we like is a Keyword Analysis; you can learn more here.
Effective marketing is never a one-time thing; it’s a long-term set of actions that build trust and expectations with your buyers. What resources (tools, time, money) do you want to invest to keep building that relationship and, first, educate your marketplace – prospects and referral partners – what care management is.
Is what you say the message your audience wants to hear? Are you speaking their language? Are you promoting the benefits – the impact, result – they want from your offerings or are you touting features that make you proud? The former will open doors; the latter will slam them in your face.
o As pretty as it is, your website is not designed to serve you. It has two more important audiences: your potential buyer and Google (or any search engine) which is in control of who sees it. And Google is a hard task master: user experience, content, speed, jiggly buttons – is your site up to the challenge? You can learn more here.
Do you want to have a conversation? Need some questions answered? Not sure what questions to ask? Got it ~
Just give us some basic info and your question and we’ll get back to you within 24 business hours; just conversation, no hard sell or obligation – promise.
